.Manly Bands is a direct-to-consumer homeowner of men's bands. The company released in 2016 after John Ruggiero, the founder with his partner Michelle, couldn't locate an ideal wedding event band.This is actually Ruggiero's second look on the podcast. In April 2021, our experts discussed the provider's founding, special ring materials, and a lot more. Since then, Manly Bands has actually acquired its own manufacturer. The production of bands from, state, Port Daniel's bourbon barrels or Fender guitar strands produces powerful video recording, claims Ruggiero, excellent for narration on social media sites as well as in other places.The entire sound of our talk is embedded below. The records is actually edited for span and also quality.Eric Bandholz: Offer our team a review of what you carry out.John Ruggiero: My partner, Michelle, and I started an on the web ring provider knowned as Manly Bands in 2016 to deal with an issue of wedding event bands for guys. We were actually simply married. I have huge hands and also could not locate a ring that I liked that was not overpriced. My options were actually buying from a catalog or having something custom-built.I ended up buying coming from a site. The ring got here in a standard mailer, without any package or customer care. It was an unpleasant experience through today's ecommerce standards.Our company received wed, transferred to Florida, and also needed a work. Our team informed our own selves, "We are actually each business owners. Why do not our experts develop our personal service?" Our team discussed the types of concerns our experts will viewed as well as how to solve all of them. My band expertise came up, and also our team chose to attempt to resolve it for other fellas.Our objective when our experts started was actually to pay out lease. Our team assumed creating a couple thousand bucks a month from this would certainly be superb. Our team considered it a way of life business, not high-growth. It was simply Michelle and me in our garage developing bands as well as delivering all of them out to customers. Our company had actually hit on something. Our notification resonated with customers.Michelle and also I make a great staff. I develop suggestions, as well as she's the implementer. A lot of our excellence mosts likely to her innovative thoughts. She titles the bands and establishes people. She links the bands to consumers. Defining a ring entirely as "eight-millimeter black" didn't cut it.Our company developed rings coming from one-of-a-kind components, like Jack Daniel's barrels or even unique metallics. The business took off. Since then, we've grown drastically. We right now have more than 55 folks in the Manly Bands loved ones. Regarding one-half of those are actually band craftsmans that work in our recently gotten manufacturing store in Utah.Bandholz: When performed you obtain a producer?Ruggiero: Concerning a year and a half ago. Our team had actually been their client for a long times, so we understood all of them effectively. Most of their business was retail, which really did not interest our company-- going to mom-and-pop jewelers. They preserved their wholesale customers and brand name. Our experts obtained some of their resources and also delivered over employees.Causing a manufacturing crew has actually been just one of the most effective things our company have actually performed. It is actually been amazing to head out there and also watch all of them bring in rings out of Fender guitar strands or metal coming from an M1 Abrams tank.Bandholz: Exactly how performs in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been actually huge. Taking a cam to the opposite of the office as well as shooting the group utilizing lathes to reduce the metal rods or bourbon barrels into rings produces astonishing online video. We have our camera staff on the market at all times. We utilize that video footage on our social networks as well as in our advertisements and also newsletters. Our company attempt to advertise that due to the fact that many companies in the men's band space do not create. They go down ship or purchase coming from international and after that deliver it out. Yet our team wish it to last a life time and be actually one thing folks may take satisfaction in.Our experts've had a bunch of results along with our armed forces ancestry assortment, where our experts resource unique armed forces materials. We have the M1 Garand rifle inventory, the wood component, from World War I. Viewing our staff placed that in the lathe and cut a piece out for a ring is actually interesting.Our marketing for those bands speak about the past history, the soldiers, where the tool was used, and things like that. My other half and also I studied filmmaking in university. Our team use our capabilities to educate and also narrate. As an example, I just recently obtained an email coming from a customer who discussed that his grand daddy utilized to drive M1 tanks. The customer skilled one of those rings to his grandfather, as well as they had fairly a psychological exchange. It behaves to assist clients connect with their past times and also generate one thing meaningful.Bandholz: Where can people acquire a ring coming from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, as well. I'm on Twitter and also LinkedIn.